Colorful floral package with a white circular logo in the center featuring stylized red text, surrounded by red and yellow flowers, on a stone platform with a green background.

Branding a Planet-Friendly Packaging Company with a Rebel Heart

WildKind helps eco-conscious companies transition to compostable and recyclable flexible packaging, delivering solutions that are better for business and the planet. When the founders approached us, they had a name, a strong vision, and a mission rooted in sustainability. We took that foundation and developed a full brand system to support their launch, including a hand-drawn logo, brand identity, sample packaging, social media assets, brand and social guidelines, brand photography, and creative brand extensions.

The Process

From the start, the WildKind team was clear about their values: Practice Kindness, Build Trust, Helpful Progress, and Show Courage. These principles didn’t just guide the business, they informed the brand’s personality and visual direction. Together, we built a creative platform around the concept of The Rebel Heart, an outspoken, purpose-driven identity designed to challenge norms while building trust and optimism.

The WildKind logo was hand-drawn to channel the rebellious spirit of the late ’60s, with visual references to Sgt. Pepper and iconic psychedelic posters of the era.

To balance this expressive mark, we paired it with Grifinito, a compact, elegant typeface used across headlines and key messaging. A floral pattern, whimsical animated gifs, and deconstructed botanical elements were incorporated throughout the brand system, adding fun and warmth while reinforcing WildKind’s commitment to thoughtful, nature-first design.

Hand reaching for floral-patterned packaging of EWE KIND products, with a green cactus-shaped vase holding pink and red flowers, and scattered pink flowers on an olive green background.
Three circular logos with the words 'WILD KIND' in stylized lettering, in red, black, and green, on a white background, with a larger version of the red logo at the top on an orange background.
An overhead shot of brand standards guidelines with sections on logos, moodboard, typography, patterns, applications, and brand overview. It includes logo usage details, floral patterns, smartphone mockups showcasing branding visuals.
Typography style guide featuring the word 'REVOLUTION' in different font weights: light, regular, medium, and bold, with the alphabet and numbers displayed below.
Silver bugle with decorative handle, a red and yellow woven sash, and a red flower with green leaves positioned in front.
A colorful floral pattern with various flowers and leaves, overlayed with a white circle containing red stylized text that reads 'WILD KIND'.
A woman's hand motioning downward through a pile of leaves and flowers to reveal the words "join us".
A green cactus-shaped vase holding red-orange flowers, with a WildKind standup pouch packaging and embellishing flowers on rocks in the foreground, against an olive-green background.
Pattern of colorful sustainable packaging samples with the words 'WildKind' in orange on a white circular background, arranged diagonally on a green surface.
A floral patterned stand-up pouch packaging, placed on a stone slab, surrounded by red and orange flowers, against an olive green background.
A hand grabbing a stand-up pouch, on a wooden tray next to a pink flower and a potted fern, in a kitchen with pink tiled wall and wooden kitchen utensils in a white container.
The delivery van for WildKind with a colorful floral wrap and a logo, surrounded by boxes and packing equipment for shipping.
A circular red and white sign attached to the side of a building displays the logo for WildKind, a sustainable packaging company, in Austin, TX.
A person holding a smartphone displaying a graphic that reads 'It's a Packaging Revolution Join Us!' with a hand pointing downward, surrounded by cartoonish floral illustrations and a small bird. In the background, a collage of social media posts and quote images with messages about progress, environmental issues, and revolution.
Pattern of multiple rectangular cards with floral designs and the 'Slow Kind' logo in the center, arranged diagonally on an olive green background.
A person’s hand holding a colorful card with floral patterns and the message 'Whoa, I’m kind' designed in a circular, red and white style. The card is placed on a wooden tray, with a background of pink tiled wall, a white plant pot with fern leaves on the left, and a white container holding wooden cooking utensils on the right.
Various images of branded WildKind items from packaging to merchandise to a custom van wrap.
A green cactus-shaped vase with pink flowers, a floral patterned card with a red and white logo, and red flowers on rocks against a plain green background.

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