Every Brand Begins With a Story

BrandMuse helps creative founders and product-based businesses turn ideas into brands that feel true to their vision. When your brand is clear and consistent, customers connect, retailers notice, and opportunities follow.

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What We Offer

E-Commerce Ready Design
For product-based businesses launching or relaunching online, we offer focused design services that get you ecommerce-ready fast. The Brand Sprint delivers a streamlined identity system, wordmark, color palette, typography, and guidelines, while our Packaging Design add-on creates the packaging assets that bring your brand to life.

Consulting
BrandMuse consulting gives founders the strategy and structure to build scalable brands. From positioning and messaging to packaging and creative systems, we help you clarify your vision and set up the processes that keep your brand consistent as you grow. Our Partner Network connects you with vetted creatives and specialists, so you get the right team without agency overhead.

Christine, founder of BrandMuse – branding and creative strategy consultant for founders
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Meet Christine, Founder of BrandMuse

Christine is the founder of BrandMuse and a strategic branding consultant with over 15 years of experience in global brand development, packaging, and creative operations. She began her career in New York’s beauty and fragrance industry, shaping legacy brands with international reach. That experience informs her rigorous, systems-driven approach to brand building.

After relocating to Austin, she founded a boutique branding studio and led strategy for emerging businesses across CPG, wellness, food and beverage, and hospitality. Her work has been featured in The Dieline, Print Magazine, Packaging of the World, Lovely Package, and the World Brand Design Society, as well as on the Visual Commerce Podcast.

At BrandMuse, Christine helps founders translate vision into structure by equipping them with the clarity, talent, and tools to scale with intention.

Industry
Recognition

Pack shot for a medium standup pouch for WildKind.
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Case Studies

Take a peek into the process and results behind some of our favorite clients.

Have a Project in Mind? Let’s Talk

Whether you’re launching a new brand, repositioning an existing one, or looking to bring clarity to your next venture, we’d love to hear what you’re building. Tell us a bit about your project and we’ll be in touch soon.

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FAQs

  • We work with creative entrepreneurs and product-based business owners who are building thoughtful, design-led brands. Whether you're a stationery designer, ceramicist, fashion founder, baker, candlemaker, or launching your first wellness or lifestyle brand, we’re here to help shape your vision into a cohesive brand experience. Many of our clients sell through e-commerce, local markets, or boutiques, and are preparing to scale, evolve, or refine their brand to stand out in a crowded market.

  • Not at all. Many of our clients come to us with a product idea and a strong sense of purpose, but aren’t yet clear on their audience, message, or brand direction. When the founder of OLO reached out, they knew they wanted to launch a CBD line—but didn’t yet have a name, concept, or target customer. Together, we built the brand from the ground up.

    Whether you're still clarifying your mission or just exploring possibilities, we’ll meet you where you are and help you shape a strategic, cohesive brand. You can also start with our free Brand Platform Builder, a helpful tool to map out your mission, story, and positioning before diving into design.

  • BrandMuse provides high-level strategic consulting and hands-on creative operations support for product-based founders who are ready to execute but don’t want to go it alone.

    We’re not an agency, and we don’t do execution in-house. What we do is help you hire the right freelancers, build the right systems, and guide the creative process from strategy through delivery. You walk away with a strong brand, a functioning creative infrastructure, and the ability to scale with clarity and confidence.

    Our services include:

    • Branding Essentials Consulting
      We help shape your brand strategy, messaging, and creative direction, then support you through execution with the right team in place.

    • Packaging & Positioning Consulting
      We provide packaging strategy, market alignment, and execution support through vendor communication, team leadership, and creative feedback.

    • 1:1 Consulting Sessions
      Targeted support to guide decisions, troubleshoot challenges, or provide feedback during your project.

    • Creative Talent Matchmaking
      We connect you with vetted freelance designers, copywriters, and other creative specialists, and help you manage them effectively throughout the process.

    You get a roadmap, clear direction, and the systems to strategically create and scale your brand without the high costs and overhead of an agency or the guesswork of managing freelancers without a process on your own. Want more info? Contact us.

  • We understand that every business is at a different stage. In addition to full-scope consulting, we offer tiered solutions and occasionally take on smaller projects with a strong strategic fit. Reach out. We’re happy to explore what’s possible.