OLO

We partnered with OLO, a Texas-based wellness brand, to build a distinctive identity that stands out in a highly regulated and competitive space. From bold logo design and brand photography to packaging for a 10-product lineup, we developed a cohesive visual system that captures the spirit of innovation. This case study highlights our holistic approach to building brands with clarity, consistency, and impact—across both digital and physical touchpoints.

Bringing the Brand to Life Through Packaging Design

Lineup of CBD products including tinctures, topicals, and gummies on a white background.

In parallel with the brand identity design, we developed a 10-product packaging lineup that included both primary packaging, such as bottles and jars, and secondary packaging, including custom folding cartons and two bundled gift sets. This work encompassed end-to-end concept development and creative direction, ensuring the visual language of the packaging aligned with the brand’s essence and market positioning.

We considered material and structural choices not only for visual impact but also for functional durability, collaborating closely with print vendors to balance high production quality with cost efficiency. The packaging was designed to extend the brand storytelling across every touchpoint, including the unboxing experience. To support the launch, we also art directed and produced product and model photography that captured the brand’s personality and elevated its e-commerce presence.

Project Highlights

  • Designed and developed a cohesive 10-product packaging suite

  • Created a complete unboxing experience with custom folding cartons and bundled sets

  • Directed product and model photography for launch and e-commerce

  • Ensured cost-effective, premium production through vendor collaboration

  • Aligned every packaging detail with brand storytelling and customer experience

Hemp Roll-on and Box
Hemp Body Salve
Hemp Product Bundle
Hemp Tincture Bottle Shot
Hemp Roll-on Bottle Shot
Hemp Tincture Model Shot
Model holding a jar of Hemp gummies
A jar of Hemp Gummies
Model eating a Hemp Gummy
Topical Hemp Roll-on
Model and Hemp Gummies
Model grabbing a Hemp Gummy
Hemp relief for Dogs
Dog Model
OLO Hemp tinctures and boxes
OLO Restor Hemp Gummies on a Nightstand
Open blue jar with a label for gummies with Melatonin' with pink and purple gummies spilling out on a light blue background.

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