Container of Klerly 360 collagen peptides unflavored supplement with pink and orange label indicating collagen support and dietary features, 10 oz size.

Launching a New Collagen Brand from a Legacy Food Manufacturer

With a growing market for collagen supplements and functional wellness products, Klerely 360 was designed to meet health-conscious consumers where they are: at the intersection of clarity, credibility, and care.

Project Details

Brady Solutions, a trusted global manufacturer of dry and powdered food products since 1964, set out to do something bold: leverage their in-house manufacturing expertise to launch their first-ever consumer-facing brand in the wellness space. Known for producing powdered food products for iconic brands like McCormick, Kool-Aid, Kraft Heinz, Hershey’s, and General Mills, Brady wanted to create something of their own. Something modern, health-driven, and purpose-built for today’s wellness market.

Their new line of collagen products would become Klerely 360, a brand aimed at health-conscious consumers—especially women—looking for clean ingredients, holistic benefits, and trustworthy sourcing. To bring the vision to life, Brady’s in-house marketing team partnered with us to develop the brand identity, product packaging, and key brand extensions across touchpoints.

Canister of Klerely 360 collagen powder with a glass of dissolved collagen water on a pink background , wellness packaging design by BrandMuse.

Moodboard

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Moodboard *

Colorful circle with the letter K in white at the center, divided into four segments with red, orange, pink, and light pink colors.
Color palette with four swatches: pink, orange, red, and white background with the text 'KLERELY 360' in the center.
Three canisters of collagen peptides, showcasing the full label and packaging design.
Three round stickers with the letter 'k' in the center, arranged overlapping on a gray surface.
Three containers of KlereLy 360 Collagen Peptides unflavored dietary supplement
Two tall glasses of pink raspberry smoothies garnished with raspberries and striped pink and white paper straws, set against a pastel pink background with extra raspberries on the surface.
Two smartphones displaying Instagram profiles on a pink background. The profiles feature images of health-related products and fitness activities, with one showing a container labeled "Klerely" and the other showcasing various fitness and health-related images.
A woman wearing a white t-shirt with a colorful circular logo and the words 'KLERELY 360' standing outdoors holding the handlebars of a bicycle.
Computer screen and tablet displaying Klerely 360 website with a picture of a collagen powder scoop on a pink and orange background.
A pink and orange water bottle labeled 'KLERELY 360' on the left, and a woman with dark hair wearing a gray headband with a pink circle and the letter 'K' on the right.

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