Can of A Dash cold brew coffee infused with adaptogens, blue with condensation, with the text 'Please Shake Well' on the top and product information in white and light gray lettering.

Branding a New Kind of Beverage Company

From the umbrella identity for Matriarch to the launch of their first adaptogen-based product, A | Dash, we helped shape a brand that speaks directly to modern women seeking balance, wellness, and purpose.

Project Highlights

As part of this engagement, we developed the umbrella branding and identity for Matriarch Beverage Co., along with the full packaging system and supporting collateral for their debut product, A | Dash. The brand strategy and design were grounded in themes of wellness, balance, and social responsibility; key values that resonate with the target demographic of modern, health-conscious women. From logos and typography to packaging structure and color palette, every detail was crafted to feel intentional, elevated, and scalable across future SKUs and sub-brands.

Two women standing outdoors during sunset, facing away with their arms around each other, one holding a small bouquet of flowers, the other raising her arm.

Moodboard

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Moodboard *

Three variations of the Matriarch Beverage Co. logo, featuring navy blue and white colors. The first shows the company name on a navy background, the second displays a woman with long hair holding a sun-like symbol inside an oval, and the third features the company name with a constellation of stars.
A dark blue background with the words "Good morning" written in large white cursive font.
Can of a dash cold brew coffee infused with adaptogens and ashwagandha, featuring a blue and white label with condensation droplets.
Pattern of promotional cards for Matriarch Beverage Co., featuring a logo with a woman holding a star, and a stylized logo with the company name on a blue and white background.
A person pouring a dark beverage into a glass, and two hands holding cans of addash coffee beverage.
Back of a beverage can with a label featuring the brand name 'Matriarch Beverage Co,' surrounded by scattered coffee beans.
A pink knit beanie hat decorated with three star-shaped pins, a dark blue oval pin with a woman in a yoga pose, and a metallic pin with the text 'Matriarch Brewing Co.' on a wooden surface.
Close-up of a denim jacket pocket with a round pin featuring a navy and beige landscape design, and a rectangular pin with the text 'MATRARCH BEVERAGE CO.' on it.

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