Brand Strategy Starter Kit

This free starter kit helps you build the strategic foundation your business needs to grow.

Cover of the BrandMuse's free brand strategy starter kit workbook with 14 pages, featuring design templates, a color palette, and branding prompts.

Inside, you'll define your story, mission, vision, brand personality, and tone of voice. These key strategy pieces set the stage for consistent, confident growth. Smart AI prompts help you move faster and get unstuck when the blank page feels too big. Get your free kit below.

What’s Inside the Brand Strategy Starter Kit

Icon of a checklist with a checkmark inside a square, representing task completion or approval.

Quick-start instructions
Easy guidance to help you get familiar with the format and make the most of your kit.

Orange outline speech bubble on a black background

Tone of Voice finder
Discover how your brand should sound and how to express it everywhere.

Illustration of a light bulb above an open book, symbolizing ideas and knowledge.

Brand Story prompts
Define your origin, purpose, and what sets you apart, plus get an AI prompt to help you put it all into words.

Bright orange arrow pointing to the right on a black background.

Next Steps guide
Get simple, actionable ideas to start putting your brand strategy into action.

Line drawing of a target with an arrow hitting the bullseye.

Mission & Vision worksheet
Clarify what you do, who you serve, and where you’re headed. Includes a plug-and-play AI prompt to shape your mission and vision statements.

Illustration of a gift box with a bow on top.

Bonus Resources
A summary template and a list of helpful resources to bring your strategy to life.

Orange smiley face with a happy expression, two eyes, and a curved mouth.

Brand Personality builder
Clarify what you do, who you serve, and where you’re headed. Includes a plug-and-play AI prompt to shape your mission and vision statements.

Orange chat bubble with two sparkling stars.

Smart AI support
Every section comes with done-for-you ChatGPT prompts to help you move faster and with clarity.

Who’s This For?

The Brand Strategy Starter Kit is perfect for founders and small business entrepreneurs who are bootstrapping and want to build a thoughtful brand from the start. Whether you’re launching something new, refreshing your business, or just tired of piecing things together from random resources, this kit gives you the clarity and confidence to define your brand, your way.

Woman with long black curly hair wearing a striped sweater, sitting at a wooden table indoors, using a tablet with a garden visible through the open door behind her.
Close-up of hands typing on a laptop keyboard near a window with sunlight.

About Your Privacy

We value privacy. Your inbox is safe with us. We’ll only send you helpful branding tips, occasional resources, and your free kit. No spam, we will never share your information, and you can unsubscribe at any time.